Franchising Friday Night Lights
The Challenge of Transmedia Storytelling for Realist Drama
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Contents
Section I: What is transmedia storytelling?
The transmedia formula
Television-based transmedia storytelling
Lost
Dawson’s Creek
and
Gossip Girl
Big Love
and
Studio 60 on the Sunset Strip
Complex realism in television narratives
Defining complex realism
Friday Night Lights
Adapting the formula
Section II: Proposed transmedia extensions for
Friday Night Lights
Organizing information: The Dillon Panthers Football Booster Club
Introducing characters: Christ Teen Messengers
Offering alternative perspectives: MySpace profile page
Extending product placement: The Dillon Chronicle
Evaluating the model
Conclusion
Notes
References
Recent Comments
Complex realism in television narratives
Nick H. says:
I have big problems with Heffernan's understanding of what transmedia IS. Fan labor and ma
[...]
Complex realism in television narratives
William says:
I would add Deadwood and Rome to the list. Unless they do not fit your definition because
[...]
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Emerson College
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Table of Comments (2)
by section
Section I: What is transmedia storytelling?
(0)
The transmedia formula
(0)
Television-based transmedia storytelling
(0)
Lost
(0)
Dawson's Creek
and
Gossip Girl
(0)
Big Love
and
Studio 60 on the Sunset Strip
(0)
Complex realism in television narratives
(2)
Defining complex realism
(0)
Friday Night Lights
(0)
Adapting the formula
(0)
Section II: Proposed transmedia extensions for
Friday Night Lights
(0)
Organizing information: The Dillon Panthers Football Booster Club
(0)
Introducing characters: Christ Teen Messengers
(0)
Offering alternative perspectives: MySpace profile page
(0)
Extending product placement: The Dillon Chronicle
(0)
Evaluating the model
(0)
Conclusion
(0)
Notes
(0)
References
(0)
General Comments
(0)
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