Detail and world-building are key aspects of successful transmedia texts, and digital extensions offer handy places to organize the encyclopedic amount of information that these shows introduce. A website supporting the high school football team -- the show's central element -- is a natural place to offer information about characters and events.
The website lists the full team roster and schedule, giving users knowledge beyond what they glean from the show itself. A "Media" page provides press releases that expand on storylines introduced on screen. Additionally, the website offers opportunities for readers to engage with the show by being a "member" of the Booster Club, interacting with other viewers and (potentially) the show's characters via forums.
Like the three sites that follow, The Panther Football Booster Club website aims to create an immersive experience. A sidebar link to official NBC merchandise is positioned as "spirit gear"; clips from the show are labeled "game film"; and the opening screen features a letter penned by a character, addressing the website user as though they were a member of the club.
Posted by Jonelle Lonergan on July 18, 2008
Tags: Uncategorized


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